Britvic Soft Drinks is one of the UK’s leading soft drinks
businesses with great brands such as Pepsi, Robinsons and of
course, Britvic.
Britvic has over 2,700 employees based in Chelmsford and
Solihull or at one of seven factories and a national distribution
centre. Prior to November 2003, Britvic frequently hired through
third party agencies. Changes and transformations in business
planning and structure meant Britvic sought a better way of
recruiting.
The partnership between Capital Consulting and Britvic has
evolved, reflecting changing strategic and operational goals, a
shifting recruitment market and best practice implemented by
AMS.
Year 1: Implementation & Business Transformation
AMS embedded a team of four that increased to seven onsite in
Chelmsford. The recruitment process was defined, implemented and
supported through the deployment of i-Grasp technology. During the
first year, the team achieved:
- 128 hires
- Deployment of a recruitment team
- Implementation of technology
- Increased satisfaction by hiring managers
- Full recruitment of the business transformation team
Year 2: Preparation for stock market listing
- Volumes dropped, and Britvic prepare for floatation in
December. Hiring focussed on back-filling roles. During the second
year, the team achieved:
- 77 hires
- Average time to hire reduced from 50 to 43 calendar days
- Flexible resourcing of the Recruitment Team
Year 3: Consolidation
- Business consolidation through restructuring, innovation, and
launch of successful products such as Fruit Shoot H2O. During the
third year, the team achieved:
- 95 hires
- 16% improvement in time to hire over the year
Year 4: Growth
Change in recruitment focus from a transactional model to a
wider resourcing consultancy model. This led to immediate gains in
productivity and significant cost savings. During the first year,
the team achieved:
- 180 hires (budget annual total 120)
- Productivity doubled in first half of year
- Reduction of average cost per hire to an all-time low
- Design and launch of corporate referral scheme
- Design of new interview frameworks
- Identification of Resourcing & HR PR opportunities
- Preferred Supplier List review and implementation
AMS has worked with Britvic to implement a consistent process,
candidate sourcing best practice, effective use of technology and
more productive, efficient capability. The companies have taken a
partnership approach, focussing on continuous improvement and
flexibility to support the developing strategic and operational
objectives of the business. As such, AMS has been a proud and
valued partner of Britvic during a period of significant change
over the past four years.