Brand Insights

 

Assume nothing. Research is key.

We’ll analyse everything from your audience’s perception of your brand to its effectiveness against our sourcing strategies. By asking questions such as ‘how does the target audience search for jobs?’ and ‘what type of advertising would attract them?’, we apply consumer marketing techniques to recruitment advertising. We will also look to inform you about new skill-sets, locations and recruitment challenges to help you always make the correct strategic decisions.

42 words on our approach

We’re passionate about monitoring our performance throughout the employee lifecycle. It’s part of our culture. We test out thinking in focus groups, use technology to change messages mid-campaign, benchmark against competitors through online surveys, and measure response from good old print advertising.

Over 70 applications from one advert

Our press advert for a huge global organisation was designed to find two of the finest minds in the world of defence and global politics. The creative had to make a big impact, but at the same time not attract inappropriate applicants. The advert ran in ‘Jane’s Defence Weekly,’ and significantly helped increase the portfolio of a new area within the organisation.

The campaign was very well received by people within the business, who felt it relayed exactly the message they were looking for. And despite the highly-targeted audience, it helped generate over 70 applications: 42 for Director of Global Thought Network and 29 for Director of Operational Analysis. A strong response given the very niche roles and the client was extremely satisfied with the result.

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News

Photo of fireworks bursting over a harbour

The Future of Work

Martin Cerullo contributes to a discussion on the future of work in Asia Pacific
Lisa Chartier

The Value of Employer Branding, online webinar

Wednesday, November 30, 2011 1:00 PM - 2:00 PM GMT Lisa Chartier shares how to inspire, engage and retain top talent
Martin Cerullo

Webinar

Martin Cerullo and Simon discuss the importance of employer brand and candidate management throughout the recruitment process

Success Stories

Case Study: Vodafone

Case Study: Vodafone

An exceptional graduate campaign for Vodafone
Case Study: Global Technology Leader

Case Study: Global Technology Leader

A campus campaign with a twist
Case Study: Professional Services

Case Study: Professional Services

A solution where 'nothing is out of scope'