Sourcing Channel Optimisation
Traditionally, recruitment teams take a templated approach to sourcing – pick channels, pump out job adverts, and hope for the best. Sadly this cuts out some of the most effective channels for attracting and engaging candidates – meaning you’re missing out on the best talent.
Our sourcing channel consultants are experts who have a sixth sense for finding candidates, and silky skills for crafting sourcing strategies. They’re dedicated to delivering results for real clients in real campaigns on a daily basis. We’ve built databases of candidates for professional services organisations, ensuring there’s always a warm group of candidates that can be called upon at short notice. We’ve used teaser display ads in major newspapers to draw qualified candidates from retail and commercial into engineering and defence. And we’ve used targetted advertising in regional media to bolster the front office of major financial institutions.
What We Offer
Our approach goes beyond a simple transactional process of identifying useful sourcing channels. We engage with other resourcers, talent scouts, online and offline communities, interest groups, past and present alumnis, and through social media. The team independently network with peers, colleagues, competitors, candidates and clients to get an idea of the sourcing picture.
The team actively share information between one another, constantly seeking feedback from existing campaigns and using metrics to underpin decisions made to use specific channels. At every point of the process, we’re looking for ways in which we can communicate better, generate better results, extend our reach, finding better ways of connecting with candidates and ensuring our clients get to them first.
Our Approach
No Boundaries
There should be no boundaries to candidate sourcing strategy. Our strategies go where the candidates are, and our approach isn’t confined to job boards, print and broadcast. We’ll use outdoor, leave-behinds, and even guerrilla marketing to find you the right people.
Data-Driven
We use data to underpin our sourcing strategy. And when it’s not available, we do the research ourselves, ensuring that spend is targeted towards the most productive channels.
Qualitative Insight
When people or behavioural profiles are needed, we use focus groups and in-depth interviews before recommending a course of action.
Planning
All recommendations are delivered through detailed media plans and sourcing strategies – covering everything from deadlines, and launches to benchmarks.
Measurement
Before executing any strategy, we agree firm KPIs, and report progress against these throughout the course of the campaign. And at the conclusion of the campaign, we deliver formalised final metrics and performance data.
Supporting HR
Many of our clients have specific objectives in the resourcing mix, be it hiring diversity or supporting internal mobility. We’re can support these objectives, and have developed specific programmes to assist in achieving them.
Contact Us
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