AMS Sourcing Innovation Summit

Wednesday 21st March 2012, 09:30-18:00
The Deck, National Theatre, South Bank, London, SE1 9PX

The value of social recruiting is pretty clear – access to, and dialogue with, a more diverse set of prospects and candidates, increasing the probability of hiring better quality people, doing this more quickly and at a reduced cost.

But what is social recruiting? Where is mobile (recruiting) heading beyond 2012? Do we really understand digital trends and what is happening in online communities today? Are we bringing the best of online consumer marketing into our own recruiting plans and how are we creating relationships of value?

Invest a day listening to, and speaking with other corporate leaders developing (further) their social recruiting strategies and tactics.

Facebook? Check. LinkedIn? Check. Mobile App? Check. I’m ready for social recruiting, right? Wrong.

Agenda:

Please click here to view agenda

09:30
Arrival and coffee

10:00
Welcome from co-chairs
DeeDee Doke, Editor at Recruiter and Jerry Collier, MD of Source Cloud at AMS

10:05-10:45
KEYNOTE (Social) recruiting – what will it become?
Matthew Jeffery, EMEA Head of Talent Acquisition and Global Talent Brand, Autodesk
Matthew frames the day e.g. where is recruitment heading – and how can you win? Is brand the only differentiator, eventually? Do you have a compelling brand message, consistently delivered by brand ambassadors. Is your recruiting infrastructure and thinking ready for social, mobile etc.? How are you managing the engagement with prospects ahead of demand.

10:50-11:20
What can we learn from consumer marketing?
Greg Wells, Associate Director, Flamingo, an Omnicom company
Greg explores how to make social networking work for you – bringing to life the ways brands connect most effectively with consumers (and therefore candidates) on a personal level and an introduction to the tools you can use to understand them better.

11:25-11:55
Bringing technology to the world of employer brand communications
Martin Cerullo, Global Director of Resourcing Communications and Innovation, AMS
Although the world of employer branding is moving ever more digital, are we really thinking about how we bring technology to the whole brand experience both from a candidate and a stakeholder perspective, including the recruitment team itself? In this session, we’ll share insights, predictions and real life examples of how technology can deliver a greater brand experience for all involved, delivering demonstrable added value.

12:00-12:15
Questions and thoughts from the morning sessions
DeeDee Doke, Editor at Recruiter and Jerry Collier, MD of Source Cloud at AMS

12:15-13:00
Lunch

13:00-13:40
The future of mobile apps and their application to recruitment
Alistair Crane, CEO, Grapple
Alistair takes a deep-dive into the world of mobile apps (via, first, a mobile optimised site) to explore the future of apps and their application to recruitment. Is 2012 really the year of mobile recruitment or is it more likely 2013?

13:45-14:15
Using “big data” to gain global sourcing insight
Ronald Simons, MD and Conny Roobol, Labour Market Analyst, Intelligence Group
Intelligence Group’s global talent mobility research represents data gathered from 163,000 respondents across 66 countries. The results, which Ronald will share today, highlight some interesting insights impacting global sourcing intelligence

14:20-14:50
Emerging recruiting tools – how can we apply these and provide value?
Andy Weight, Product Director, Totaljobs Group
A practical look at how social, mobile and local tools can provide real value in the recruiting process

14:55-15:10
Coffee

15:15-15:45
Sourcing cross border, cross culture – building a trusted relationship
Adam Lawrence, Global Head of Sourcing, AMS
The rapid advance of technology has accelerated the necessity for companies to develop global capability to access sustainable talent streams that will keep them competitive. But locating talent is only half the battle. There are a number of complex economic, cultural and social forces that you need to consider and adapt into your Sourcing strategy in order to ensure your success. Adam will share several of his experiences that showcase both the need to be aware of and sensitive to many of the complexities as well as offer some practical perspective and advice to help you avoiding paying the “dumb tax”. He will also highlight the reality that, regardless of global location, the notion of “trust” underpins our ability to make inroads to and connections with our target candidates.

15:50-16:15
Tuned for Talent – Social CRM and the new rules of engagement
Dimitri Boylan, CEO, Avature
Recruiters are fighting for attention from highly sought after talented people within an increasingly complex digital media landscape. They are competing against professional marketers of all types with powerful systems, great analytics, and big budgets. It’s ugly out there. What will separate the winners from the losers?

16:20-16:45
Creating connections within a talent community
Ariel Eckstein, Managing Director EMEA, LinkedIn
Ariel closes the day with his personal thoughts on what’s driving people to connect online today, where will this develop to and how should this phenomenon be embraced by recruitment leaders into and beyond 2012.

16:50
Chaired discussion (live Q&A re CRM, talent pooling, consumer branding, candidate comms & EVP, mobile apps, social recruitment)

17:00-17:30
Drinks

18:00
Summit close

Expert speakers will include:

Matthew Jeffery, EMEA Head of Talent Acquisition and Global Talent Brand, Autodesk

Matthew Jeffery is the head of EMEA talent acquisition & global talent brand for Autodesk. He was the global director of talent brand for Electronic Arts, the leading developer & publisher of interactive entertainment. He possesses 10 years’ recruitment experience and over five years’ marketing & sales experience. Before heading up EA’s E-Brand, he was the Head of European Studio Recruitment for EA.

Dimitri Boylan, CEO, Avature

Dimitri is the founder and CEO of Avature, a provider Web 2.0 social CRM for Global Talent Acquisition and Talent Management. Avature brings innovative social media solutions to recruiting, internal mobility, and performance challenges. Avature has over 200 customers, and is headquartered in New York.

Prior to Avature, Dimitri co-founded HotJobs.com. As Chief Operating Officer and later CEO, Dimitri’s responsibilities at HotJobs.com included the direct management of all of its products and services. HotJobs.com was sold to Yahoo! in 2002. Prior to HotJobs.com, Dimitri was Managing Director of an executive search firm with offices in New York and San Francisco.

Dimitri is a noted authority on the labor market and has appeared on CNNfn, CNN, Fox News, The Cavuto Report, Power Lunch, and other programs, and has been featured in Business Week, The New York Daily News, Investor’s Business Daily, and other print publications. He served on the Board of Directors of Zhaopin.com, a leading internet employment site located in Beijing, China from 2002 to 2009.

Dimitri is a graduate of the University of Pennsylvania where he obtained a BA in biophysics. In his post graduate research at the University of Illinois, Dimitri used Cray Super Computers to model macromolecular movements.

Greg Wells, Associate Director, Flamingo International, an Omnicom Company

Greg is an Associate Director at Flamingo, and has been with the company since 2008. A enthusiast for all things digital, Greg is part of the digital team at Flamingo and involved in developing and utilising online and mobile methodologies for research. While at Flamingo he has been involved in developing and positioning products and services for the likes of Sony, 02, Playstation and Diageo.

Alistair Crane, CEO, Grapple

Alistair Crane, a charismatic entrepreneur, is the CEO and co-founder of Grapple Mobile. In less than 24 months, Grapple established itself as the leading mobile innovation and development agency in Europe, working in partnership with the world’s biggest brands including adidas, McDonalds, and P&G. Grapple, winner of Mobile Entertainment’s ‘Best App Developer’ 2011, has been recognised as the “public face of App development” following a key role on the BBC’s The Apprentice.

Alistair possesses a rare foresight into the trends in the mobile industry and a deep understanding of how to leverage the mobile channel in order to achieve business objectives.

Before Grapple, Alistair was the Head of Media Solutions at NAVTEQ which was later acquired by Nokia for over £5bn, and prior to that, one of the first members of the launch team for Blyk, and advertiser funded mobile network, founded by the former President of Nokia. He was responsible for leading the agency sales effort and played a dominant role in attracting brands such as Nike, Unilever, Bacardi, Ford and Microsoft.

Alistair began his career in advertising by working for Northern & Shell, publishers of OK! Magazine, The Daily Express and The Daily Star. He was recently recognised as Media Week’s Top 30 under 30, a hotly contested list acknowledging the upcoming talent in the media industry.

Ariel Eckstein, Managing Director EMEA, LinkedIn

Ariel Eckstein is Managing Director for LinkedIn EMEA. Appointed in March 2011, Ariel is focused on developing, leading and delivering the company’s strategy and growth initiatives in Europe, the Middle East and Africa. Prior to his current role, Ariel was managing director for LinkedIn’s Hiring Solutions business in EMEA.

Before joining LinkedIn, he was Vice President of Business Expansion for AOL Europe where he led the search, mobile and new markets business units and was responsible for pan-European strategic partners and business development.

While with AOL in the U.S., Eckstein led AOL’s entry into the Japanese advertising network market and played a leading role in launching AOL India and AOL Latino.

Ariel’s other roles have included Principal with the New York City Investment Fund, specializing in technology investments, Chief Operating Officer of Clickthings, a software company and Engagement Manager with Deloitte Consulting. He holds a Masters in Business Administration from the University of Virginia’s Colgate Darden Graduate School of Business and a Bachelors Degree in International Relations from Tufts University. Ariel is a native of Mexico City, Mexico, he is married with two children and lives in London.

Ronald Simons, MD, Intelligence Group

Ronald joined Intelligence Group, a trendsetting Dutch research and consultancy agency, in November 2011. Before Intelligence Group, Ronald was MD of FunktieMediair, a market leader in the Netherlands in recruitment and interim management in healthcare. Ronald’s vision is that companies which combine high tech with high touch in their services and recruitment are tomorrow’s winners. He is fascinated by human behaviour. Are we driven by nature or nurture? How do people make decisions regarding daily life, love and work? What makes people and companies feel attracted to each other? How can we make the labour market more transparent?

Conny Roobol, Labour Market Analyst, Intelligence Group

Conny began her career as a working group leader and training-assistant at the Erasmus University Rotterdam. Conny joined Intelligence Group in September 2010. She has worked on projects ranging from research on employer branding to studying the underlying motivating factors among jobseekers and the sources used during the orientation process. As project manager, Conny coordinated Intelligence Group’s 2011 research on international labour market mobility across 66 countries. The outcomes of this study will be of great value to employers all over the world in their quest to attract international talent.

DeeDee Doke, Editor, Recruiter

DeeDee Doke is the editor of Recruiter, the market-leading title for recruitment, resourcing and talent acquisition/management professionals — in-house, agency and recruitment outsourcing — and recruiter.co.uk. She has written about recruitment, talent, HR and workplace issues for The Daily Telegraph, The Guardian and The Sunday Times as well as for numerous business titles. DeeDee is also the author of the book, “Interviewing People”, a recruitment guide for line managers, published by Dorling-Kindersley in 2009.

Well-known for her passion and advocacy for creative and dynamic HR, DeeDee previously was editor of Global HR and Employers’ Law magazines in the Personnel Today portfolio of magazines. She has chaired and facilitated events for the Employers Forums on Age and Belief and Jobsite, among other organisations.

Andy Weight, Product Director, Totaljobs Group

Andy is Product Director at Totaljobs Group, responsible for driving the vision and execution of the group’s product strategy – these products serve more than 6 million jobseekers each month.

Previously Andy held senior roles in staffing, recruitment advertising and recruitment software businesses.
Andy has more than 20 years recruitment experience, the last 14 specialising in online recruitment. Andy has seen the market change rapidly and has been at the forefront of facilitating that change. Firmly believing that candidates are consumers, and should be treated as such, he strives to make the process of finding a job a happy one.

Quality service, experience and outcomes are central to Andy’s view of recruitment. He also believes that currently the sector rarely lives up to expectations

Mobile, Local and Social all feature clearly in Andy’s thinking and these are key elements in how Totaljobs Group is shaping itself for the future.

Adam Lawrence, Global Head of Sourcing, Alexander Mann Solutions

Adam Lawrence has 21 years of recruiting and leadership experience, working in a variety of environments spanning corporate, agency, executive search, and RPO for companies such as IBM, PwC, CSC and SAP. He is one of a few people in the world who has specialised expertise in building and managing scalable global Recruiting and Sourcing organisations that achieve industry-leading results. Currently, Adam is working for Alexander Mann Solutions, the global leader in Recruitment Process Outsourcing solutions where he serves over 60 clients as the Global Head of Sourcing.

Martin Cerullo, Global Director of Resourcing Communications and Innovation, Alexander Mann Solutions

At AMS, Martin drives the business growth agenda in APAC and is based out of Hong Kong, yet is highly mobile. Meanwhile, he jointly leads the Resourcing Communications function, setting the AMS RPO direct sourcing agenda and strategy across their whole client base.

Martin started with EMDS Consulting, where his role ranged from running global graduate campaigns to sourcing graduates. He next joined Euro RSCG, one of the world’s largest global advertising groups. As a Board Director of the Riley division, he launched and managed the digital recruitment and employer branding function. He also had management responsibility for the London and Norwich recruitment advertising agencies and managed strategic relationships with major blue-chip clients, winning numerous AGR, CIPD and RAD awards. In the past, Martin has been involved in leading major employer branding and direct sourcing programmes for generalist and graduate roles for companies such as B&Q and Tesco.

For further information or to register your interest in attending this event please contact Gemma Ellis.

In May and June, AMS will be hosting a series of breakfast seminars in key Asian cities for recruitment and staffing directors. Each seminar will look at innovative ways to benefit from the continued growth in Asian social media and smartphone usage. Please register now by emailing Gemma Ellis if you wish to receive event updates and notification of confirmed dates.

Click here to read our latest blog “Are you ready for social recruiting?”.

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