Case Study: Global Technology Leader

At a Glance
40% of applications cited the on-campus events as their most influential source 4,354 applications to date, a 50% increase on last year Increase from 4,000 to 11,379 fans in Facebook
The Brief
What’s more, this organisation is always looking for graduates who can bring a playful approach to problem solving – those who are at home in the fluid world of ideas in which it operates. Our theme was designed to target this group in an invigorating, fresh and unique way on campus.
Our objectives were to: – Give students a combined flavour of the overall culture and company experience – historically one team delivered technical talks, whilst another delivered recruitment campus events – Achieve an increase in visibility, authenticity and applications from on-campus activities – Generate excitement for the company and the impact of its technology, whilst giving a clear vision of life at as an employee there, sharing insight through case studies, and encouraging graduates to share their own experiences
The Work
‘Think, Create, Laugh’ was used as the principal headline across press ads, posters and online banners. It was set against a bright blue sky, replete with white clouds, with the top of a colourful fairground stand visually underlining the headline and its playful connotations.
The Campaign
To ensure the event lingered in their memories, visitors received a promotional Fairtrade organic chocolate bar, featuring the ‘It’s time to play’ branding, as well as a brochure designed to emulate the look of the marquee.
On the back of this, students were encouraged to download a free application, which directed them to a mobile version of the company’s graduate site. We created ‘It’s time to play’ HTML emails and posters, and even used ‘ad walkers’: people wearing mobile video screens who walked around showing themed videos.
The Results
So far over 40 per cent of overall applications have cited the on-campus events as their most influential source. The company was thrilled with the results which have surpassed its expectations and blown last year’s figures out of the water. It has received 4,354 applications to date, a 50 per cent increase on last year.
Student feedback told us that they were invigorated and excited by the organisation. We were able to promote their products on campus, and to utilise social media as a means of continuing the relationship it started building with each student at the campus events. Their new Facebook site has been a big success. Since the events started in October, our client has gone from 4,000 to 11,379 fans on Facebook.